RIO
Exploring AI-Driven
Creative Production

Personal project | AI Image Generation & Creative Direction

RIO is a fictional haircare brand I developed as a personal project to explore how generative AI can be used in creative production, from initial concept development to a finished visual campaign.

With a background in photography, videography and post-production, I wanted to experiment with bringing my existing creative skills into an AI-assisted workflow.

Using Midjourney, ChatGPT and Adobe Photoshop, I explored prompt writing, art direction, product photography, model consistency, lighting, materials and image refinement.

One of the biggest challenges was maintaining visual consistency across different AI-generated images, particularly the product packaging, typography and models. Through repeated experimentation, I learned how to refine prompts, work with visual references and combine AI generation with traditional post-production techniques.

This project documents both the creative process and the challenges along the way, as I continue developing my skills in AI-assisted content creation.